Research for Publication of a book on Innovation in Business, Managing Profitability, Growth and Risks.
April 23, 2024
Manpower Rationalization & Reskilling of one of India’s oldest and least NBFCs
April 25, 2024Devising a Growth strategy for 2x Revenue Growth and 3x Profitability in 5 years for an Automotive Lubricants and Oils Manufacturer
Project Duration
months
About the Client
The client is a leading manufacturer and marketer of lubricants. In India, it has been catering to both automotive and industrial segments since 1900s. Their product range includes high-performance engine oils for passenger cars, two/three-wheelers, heavy commercial vehicles, off-highway vehicles, buses and tractors. It also has a wide variety of lubricants catering to diverse industry applications.
Countries present in
Operational in India since 1900s
Project Overview
The assignment is aimed to help the client embark on an aggressive growth trajectory. By embracing strategic initiatives, the company can enhance profitability, fortify market position, and realize substantial market share gains.
The absence of a data-driven approach within the company has resulted in a heavy reliance on past industry experience and individual expertise to drive operations. Thus, a reskilling activity needs to be carried out to make their company’s operations more efficient.
The project involves two tracks – the first track focuses on external market assessment and developing a growth roadmap and the second track focuses on internal organisational assessment and reskilling.
The scope includes competitive analysis; In-depth study of key competitors in the lubricant market, highlighting their market share, product offerings, pricing strategies, and distribution channels.
We are to also look at market segmentation and targeting, in-house discussion to prioritize target segments and develop tailored marketing messages and strategies for each segment.
The scope also includes market expansion opportunities, such as entering new geographic regions or targeting new customer segments.Scenario-based exercises where stakeholders explore different expansion scenarios and assess their risks, costs, and potential returns.
Intueri's Impact
- Crafting the company's overall strategy for next five years
- Planned reskilling and transformation of all key departments
- Help the client in external benchmarking
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