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April 23, 2024Business Analysis for a Complete Payments Super App to be Launched in Iraq
Project Duration
months
About the Client
The client, a joint venture between Iraq’s top state-owned bank and the Iraqi Electronic Payment System (IEPS), has modernized Iraq’s financial system with its innovative national payment solution. The card product reduces cash dependency by enabling secure, efficient transactions, including salary and social program disbursements. It supports international transfers, uses biometric authentication, and offers a mobile app for easy account management, driving financial inclusion in Iraq.
Client Capital (USD)
Cards Issued
Project Overview
The card issuing company in Iraq, is introducing a payments superapp which shall be serving their people to perform their financial transactions digitally as well as manage all their financial assets at one place. The super app shall also have constituent mini-apps, which shall allow the users to avail of several services such as e-commerce facilities, bill payments, etc. At the same time, merchants onboarded shall also be empowered to enhanced payment acceptance. We have been deployed as business analysts for the project to drive all the business requirements and product flow strategy.
We are required to form BRDs, manage stakeholder preferences, review the product requirement documents as well as the UI/UX of the features.
The project has been bifurcated into Minimum Viable Products (MVPs) and is being released in the market in phases with enhanced features in each roll-out. MVP 1 involves only wallet based transfers, and MVP2 includes card based payments. MVP 3 involves the super app becoming an issuer as well as an acquirer.
This initiative by the client shall also act as a medium to collect all the KYC and KYB data and verify all the customers as well as merchants in Iraq. This shall foster a sense of security as well in the minds of people of Iraq who have been operating in the cash economy for a long while.
Intueri's Impact
- Driven collaborative discussions with key stakeholders (operating in 5 different time zones) on planning and strategizing on minimum viable products
- Worked on Business flow of the Utility Bill Payments aggregator mini-app which would serve 18 provinces of Iraq and shall have both online as well as offline billers
- Assisted the client in conducting external benchmarking for enhanced market insights of the online payments industry
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