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May 10, 2024Leveraging Dashboards and Market Research for Business Development of an Identity Management Firm
Project Duration
months
About the Client
The client, a joint venture between Iraq’s top state-owned bank and the Iraqi Electronic Payment System (IEPS), has modernized Iraq’s financial system with its innovative national payment solution. The card product reduces cash dependency by enabling secure, efficient transactions, including salary and social program disbursements. It supports international transfers, uses biometric authentication, and offers a mobile app for easy account management, driving financial inclusion in Iraq.
Client Capital (USD)
Cards Issued
Project Overview
The team designed interactive dashboards for key business processes aligned with identified customer needs. Real-time data visualization tools were integrated to facilitate data exploration and decision-making with a focus on user-friendliness and accessibility for the diverse user groups within the organization.
The team conducted in-depth studies to identify customer pain points and growth opportunities. It utilized insights from dashboards to identify and prioritize areas for improvement and developed data-backed strategies to address the same and capitalize on growth opportunities.
A culture of data-driven decision-making within the business development department was promoted to enable the client to continually refine and improve processes.
Intueri's Impact
- Developed Mid level to CXO level Dashboards
- Market research leading to new opportunities for business growth
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